Search Engine Marketing (SEM)

Search Engine Marketing (SEM)Search Engine Marketing (SEM) - Streamline Your Search Marketing Efforts

What is Search Engine Marketing?

Search engine marketing definition: Marketing to internet users through natural search engine result page listings and paid advertising placement.

Search engine marketing is a multi-billion industry spearheaded by Google, Bing, and Yahoo that is often broken down to two segments - free (organic) and paid (inorganic) search. Free search engine marketing, or search engine optimization (SEO), uses on-page and off-page strategies to help search engines better understand the relative importance of a website's pages. Search engine advertising, of pay per click (PPC) advertising, are advertising platforms search engines provide to advertisers to place their ads. Due to the growing demand and complex nature of "search," as search engine marketing firms would like to say, it's often hard to determine good SEO/PPC experts from bad SEO/PPC snakeoil salesmen.

Search engine marketing services from Nova It Solution offer three core benefits for your business:

Productivity - By providing a series of keyword management, keyword search tools and automation tools Nova It Solution enables you to accomplish more search engine marketing in considerably less time, and with clearer workflow prioritization.

Relevance - The software creates a system of daily keyword suggestion, and arms you with negative keyword tools that help you to consistently refine your keyword list.

Value - Nova It Solution is designed to discover new, inexpensive keyword advertising opportunities, and the keyword ad software secures algorithmic pricing advantages for you from the search engines.

In the coming paragraphs, we'll show you how the tools go about providing this improved efficiency, value, and traffic quality so that you can improve both your paid search returns, your organic SERP rankings, and your overall search marketing strategy.